Grow Your Vacation Rental Business with Family-Friendly Amenities

By Trish McDermott / Nov 15, 2018

Vacation rental managers and hosts may be surprised to learn just how big the family travel opportunity is. Family travel in the US is a lucrative and growing segment of the overall travel category, taking over 10 million vacations per year and spending $150 billion annually.

Families with young children often seek a home-like experience when they travel. With 7 million families under the age of 4 in the US alone, this means there is an enormous market for vacation rentals catering to the needs of families with small children.

At BabyQuip, we deliver baby gear to families at vacation rentals every day. We asked our 15,000 customers in over 300 travel destinations what families are looking for when they consider vacation rentals.

Here are the 5 essential strategies we uncovered for any vacation rental manager or host looking to attract more families to your property.

1. Prioritize Sleep

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When babies take long daytime naps and sleep comfortably through the night, everyone gets to rest and recharge on a vacation. Well-rested families do more, play longer, get out and about more frequently and have more fun.

We’re also convinced that they write better reviews. A cranky, underslept parent is more likely to leave a critical review than a well-rested parent having a great vacation with their family.

What can you do to help your littlest guests nap well and sleep all night long?

Showing parents that you’ve thought of the needs of their children’s sleep schedules will make it much more likely that they’ll rent your property over any other.

2. Assure Parents on Safety Matters

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When we surveyed parents on their preferences for child-friendly accommodations were surprised to learn how important safety-related information is to them when they travel.

Our survey subjects included 250 parents with young children, and while we knew parents think about safety when it comes to products they rent – parents frequently use our service to rent safety gates, bed rails, cribs, and high chairs – we didn’t realize how many safety considerations parents make about the property itself.

Almost a third of parents would like information about the cleaning products used at their accommodation, and nearly three quarters want to be sure they can quickly and easily find nearby emergency rooms. You can make parents feel safer by providing optional safety equipment, and giving them more information about your property.

How can you make your property safer for families?

If you want to provide safety-related gear, but don’t want to have to clean it and store it between hosting guests with young children, or aren’t sure about baby gear regulations, BabyQuip can help you provide these amenities without the hassles.

3. Make Way for Routine

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Routines make parenting easier. Bedtime and dinnertime routines, as well as regular schedules for nap time and activity time, let children know what to expect and keep them calmer.

Vacations often send routines right out the window. Not only are the families likely to be doing lots of new activities, they’re not staying in their own home. This makes it hard to stick with routines like bathtime or storytime, which can upset children who need to be soothed after a long day of new experiences.

Vacation rentals that can accommodate bedtime and other routines make it easier for parents who are hoping to stay on schedule themselves.

How can you help families stick to their routines while staying at your rental?

You can also help parents rent bulkier baby gear that they find essential to their family’s bedtime routine, such as infant swings and rocking chairs.

4. Show Ways to Spread Out

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We’ve noticed that families staying at vacation rentals rent more gear than those staying at hotels. This is largely due to the fact that families enjoy spreading out at rentals – it’s one of the reasons they rent in the first place.

For families with children of varying ages, spreading out allows quiet time in one part of the house while a more boisterous playtime can take place in another area. If you want to attract more families to your property, show them ways they can make full use of the property with their children.

How can you help families use your full property?

If parents can immediately imagine their children enjoying themselves at your property, they’re more likely to choose to stay with you.

5. Tell Families You Can Accommodate Them

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You’ve added all these great amenities to your rental, but you need to let families know about the options available before they arrive. Not all of your guests will be families, after all, and a play area might not be appropriate for every guest you have.

How can you show families that you can accommodate their needs without suggesting that your property is only appropriate for families?

Making sure your guests know that these amenities are an optional add-on, rather than a regular feature of the property, also means that you get lots of credit for providing them. Families appreciate all of these amenities even more when they realize you’re creating a special experience just for them.

Most of these items are easy to store in a closet or garage when not in use, and bigger equipment can easily be rented through a service like ours. BabyQuip delivers, sets up and picks up baby gear for your guests. We’re insured and always rent clean, quality gear, and we can save you the trouble of cleaning and story bulky baby gear.

With these tips, you can attract more families to your rental, and get positive and persuasive reviews from them after their stay.

This is a guest post from Trish McDermott, co-founder and family travel expert at the baby gear rental marketplace BabyQuip. If you have questions about the best baby gear to offer at your rental or want to know more about BabyQuip’s service, you can reach her at trish@babyquip.com. 

 

If you’re thinking of taking the excellent advice in this post to offer family-friendly staging for your vacation rental, you’ll need a way to clearly communicate what that setup should look like to your cleaning service. Use Properly to provide visual instructions that ensure your guests always arrive to house that’s been perfectly prepared to meet their needs. Learn more here, or set up a demo to see this feature in action

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